Standing Out Above the Rest

It’s no secret that diving into the job market isn’t as easy as it used to be. Lately, trying to dive headfirst into the job market is like diving head first into the shallow end of the pool without looking first. Doing thorough research of the industry and tweaking your resume first are an absolute must-do before you even consider applying- unless, you plan to ‘shock-and-awe’ your way into it.

As of late, individuals have been setting the bar higher and higher for others to try to measure up to. Most recently, senior Daniel Hebert of Mount Allison University wrote a blog post as to why he’d be the ideal candidate for Radian6’s social media analyst position. Ragan blogged about Hebert’s efforts but couldn’t decide whether to dub him clever or crazy. Although Hebert was contacted for an interview, it’s still unknown as to whether or not he got the job.

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Social Media: The Trending Addiction

Earlier this week, a University of Chicago research team released the results of their study that measured willpower of 205 individuals between the ages of 18 and 85. The team discovered that the “desire for social media was far tougher to resist than that of sexual urges, spending impulses and alcohol, tobacco, and coffee” (Kevin Allen, Ragan).

Although I’m slightly skeptical about the procedure the University of Chicago’s study used to measure willpower, I still believe that the desire for social media, or to access email, is stronger than smoking or drinking.

There’s a lot to take into account about social media and emails in comparison to smoking. For example, nowadays you can’t light up:

  1. At your desk or in the office
  2. In the middle of a meeting
  3. In bed first thing in the morning, or last thing at night (traditionally)
  4. While on the train to work
  5. In the middle of the gym

An individual doesn’t have to excuse him or herself to look at or access social media when a computer, tablet, iPad, smart phone, etc. is within reach. Which, both fortunately and unfortunately, most people don’t go anywhere without their phones these days. Continue reading

Be All You Can Be…As a PR Intern

Being a public relations newbie and declaring PR as my major later than the majority of my peers, I’ve been trying to play catch-up since Day 1. Striving to learn as much as I could about the field, I did several informational interviews with PR professionals and started searching for internships.

The only experience I had with PR prior to my first internship was an intro class that covered basic theory, practice, etc. I had absolutely no idea what it meant to be an intern outside of rumors of doing grunt work and getting coffee. I wished someone had given me a pamphlet or I had attended some sort of workshop; but in life those aren’t always an option, and sometimes you just have to dive right in and follow your instincts. Continue reading