Life Post-Grad

Graduating in less than a week is both an exhilarating and terrifying feeling. Not only does it mean that I’m done with school (for now), but it also means that I’m officially entering the real world, and with that comes major change. The amount of constant that I choose to keep in my life is purely up to me but the changes- those are debatable. As a fresh college graduate, that’s what life is going to entail: rolling with the punches and keep on swinging.

 

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PR: Slowly Shifting From Strategic to Creative?

Stumbling through blogs and websites, I was suddenly hit by an epiphany: Has there been a lack of visual media use within the public relations field because of a shortage of individuals with the experience with software and creative mindset? My mind went off in a million different directions and tangents that I barely knew where to start picking the thought apart.

More often than not, those in the PR field are more prone to think strategically rather than creatively. A Career Cast survey from 2011 revealed that PR is the number two most stressful profession in America (fun video below); thus potentially being a reason why strategic, wordy thinking is default for members of the profession. Creativity takes time, and PR is a fast-paced industry where time is of the essence and cannot be wasted. Continue reading