The up-and-coming creative social media sensation that has everyone abuzz and curious these days is Pinterest.
Whether it’s a strategic tool for planning events or a daily diversion favorite, it’s generating a lot of attention from a variety of diverse audiences. In my opinion, it’s visual media done right.
Pinterest’s ingenious and talented entrepreneurial team was able to harness both social and visual media to create a generic, yet versatile, site. Because of Pinterest’s versatility, it can appeal to many audiences without altering several different aspects to adapt to the audiences’ needs. As a result, Pinterest is the new marketing, advertising, mommy blogger, DIY, and social media favorite, to list a few. Granted a majority of Pinterest’s users are female, there are plenty of male users as well. Pinterest is a perfect example of the classic communication’s Uses and Gratifications theory in relation to how and what users turn to Pinterest for. Continue reading