Guess Who’s Back?!

For starters, I’d like to apologize for dropping off the grid for a while. My last real post (not including reblogging infographics I found) was a month and a half ago. Shame shame on me!

It’s been an exceptionally busy time for me with many transitions: I recently moved to Portland, OR, and am currently finishing my degree at University of Oregon’s Portland campus, and interning 30 hours a week at a boutique public relations and marketing firm.

 

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Social Media Must: Engage Your Audience

When I initially began this 10-week journey of a blogging assignment, I really didn’t think I would be engaging with anyone, or that my blog would actually be read by anyone other than my professors or the occasional browsing classmate. I knew the Internet had created a whole other world of communication, but it didn’t occur to me that my reach would be beyond J452. Boy oh boy, was I in for a surprise…

Engaging with your readers is crucial in the success of your social media or blogging strategies. The days of simply talking at your audience are long over- it’s all about talking with your audience. A simple ‘Like’ or ‘+Follow’ isn’t really worth anything unless you’re interacting with the person who liked or followed you in the first place.

 

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Social Media is Sexy

With the Millennial addiction to social media, one would be led to think it’s preprogrammed in our brains how to use it. Unfortunately, most Millennials use social media for just that: to be social. What Generation X or younger doesn’t understand is that social media can be used to our advantage, both personally and professionally. Thankfully, the Millennial light bulb has illuminated and they’re finally embracing that social media is becoming one of the most important professional tools they will need to boost their careers- not just to share their love of Beiber or current mood.

Kate Braddock, executive social and media director of Syracuse, wrote an interesting article about the nine ways students could use social media to boost their careers; and even though the article is geared towards students, I think it’s a great reminder and tip for all professionals.

When I first started college, I was reluctant to give in to the social media trend beyond having a simple Facebook account. Twitter, Flickr, and blogging just weren’t some things that I could get into the habit of doing; now, I can’t imagine not being apart of the social media sphere and actively contributing to it. Continue reading