Saying I’ve been MIA for a while would be quite the understatement, and I couldn’t feel guiltier about it.
After weeks of thinking of new things to do with my blog, I’m finally going to put some of those ideas in motion and make some changes- both visually and structurally.
Some of the changes
- The template/theme
- Adding a ‘Portfolio’ tab
- How posts are viewed
- Making the pages more personalized
- Expanding the topics and subject matter
Be watching next week for the first of many posts catching you up on what I’ve been up to!
At this point, I’m probably going in circles talking about Pinterest, resumes and social media but I haven’t been able to fully wrap my mind around a new self-promotion tactic (thanks to fellow blogger Daniel Hebert): publishing your resume on Pinterest.
Jhaneel Lockhart, writer for Business Insider: Careers, published a quick piece about 7 Cool Resumes [They] Found on Pinterest.
Social media is more than just a professional tool, but it can also be used as a professional outlet. LinkedIn, Twitter and Facebook are the obvious platforms that a majority of professionals across multiple industries use, but the introduction of Pinterest is about to change all of that.
After reading SocialStew101’s post about Social Media ROI, I started to really consider how ROI would be measured in relation to visual media.
According to MDG Advertising, there are four main factors to consider when measuring the ROI of Social Media:
- Financial: Have company costs and sales increased or decreased since implementing your social media strategy?
- Brand: Has your company’s brand image been enhanced since becoming more visual via social media?
- Risk Management: Has your company prepared to respond to potential reputation issues via social media platforms? Do you have a team that’s capable of effectively answering questions and concerns?
- Digital Assets: Has your company’s social media brand improved these assets and is it worth exploring new options?
After much thought, I don’t see how measuring ROI of visual media is any different. Visual media is typically distributed via social media; therefore, visual media would either be considered another aspect of a social media strategy, or an entire strategy of its own implemented through social media. Continue reading