In this day and age, not having access to a surplus of information at the touch of a button can be a major source of frustration; but it can also be a source of anxiety being bombarded with constant updates, overflowing feeds and total information overloads. With the rate that online platforms are updated, people are overwhelmed and practically drowning in information.
In Ron Ashkenas’ Managing the Information Avalanche, he expands upon Tom Brokaw’s views that more information doesn’t exactly mean that it brings more understanding. Brokaw believes people have to work even harder to comprehend the massive amounts of information through categorizing it, and putting things into context; and unless we can take the time to do all of that, and do it well, we’re almost making ourselves less knowledgeable and more overwhelmed.
In order to stay afloat in any of today’s industries, a person must be able to synthesize and contextualize immense amounts of information no sweat; in fact, in the public relations field, it’s a major skill set to enter the workplace with- especially if you’re a millennial. Usually the help of online RSS feeds, alerts, readers and social media management platforms (only to name a few), are enlisted to help shuffle through the masses of information flooding off the Internet.
From a personal standpoint, I couldn’t agree more with Brokaw: I’ve been in that position many times where too much information has left me totally cross-eyed. The information avalanche has been a major source of anxiety for me, especially going into the workplace where my generation is practically expected to be up-to-date, 24/7; amen for readers, social media management platforms and Ashkenas’ five brilliant steps (below).