With the Millennial addiction to social media, one would be led to think it’s preprogrammed in our brains how to use it. Unfortunately, most Millennials use social media for just that: to be social. What Generation X or younger doesn’t understand is that social media can be used to our advantage, both personally and professionally. Thankfully, the Millennial light bulb has illuminated and they’re finally embracing that social media is becoming one of the most important professional tools they will need to boost their careers- not just to share their love of Beiber or current mood.
Kate Braddock, executive social and media director of Syracuse, wrote an interesting article about the nine ways students could use social media to boost their careers; and even though the article is geared towards students, I think it’s a great reminder and tip for all professionals.
When I first started college, I was reluctant to give in to the social media trend beyond having a simple Facebook account. Twitter, Flickr, and blogging just weren’t some things that I could get into the habit of doing; now, I can’t imagine not being apart of the social media sphere and actively contributing to it.
The closer I get to graduation, the more and more I realize that social media is an important tool and skill set to have going into the professional job market. In addition to that, employers will look at your online presence and consider that as part of your first impression; and let’s face it- it’s hard, or ultimately impossible, to redo or fix a first impression. Take a moment to Google yourself and see what comes up: Facebook, LinkedIn, Twitter, school records, etc. Are they things that you want potential employers seeing?