Infographics – Classic Communication Made Modern


Great post by Charles Primm.

Cautiously Optimistic

Infographics are becoming a hot topic among social media outlets and communicators.

Bloggers such as Maggie Koerth-Baker at Boing Boing and Marcie Giovannoni at Complex Visuals have written about the recent jump in interest in infographics, which deliver often numerically-laden information in a way that helps, not hurts, understanding. Koerth-Baker also explores the history of this communication art, including an illustration considered to be the best infographic ever created, the map by Charles Joseph Minard that illustrated the destruction of Napoleon Boneparte’s army in the Russian campaign of 1812.

Charles Joseph Minard's map of Napoleon's 1812 Russian campaign lossesPublic relations practitioners are climbing aboard the infographics party train. PR Daily’s Meryl Serouya recently wrote an article specifically exploring the use of infographics as press releases, citing their brevity and focus, especially when distributed via social media channels.

Serouya wrote that infographics “can prove especially powerful in press releases by extending the core message and highlighting the important components to…

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