One of my favorite types of visual media is infographics. Being a visual person myself, infographics have transformed the way I learn and process lots of different types of information.
Over the past few years, the popularity of infographics has skyrocketed. Infographics have transformed otherwise bland information into creative and visually stimulating information; making it simpler to both digest and read.
Doing additional research and reading on infographics, I came across a post from SpyreStudios about the Anatomy of An Infographic that was absolutely fascinating. They point out that a powerful and creative infographic is comprised of skeletons and flowcharts, a color scheme, graphics, research and data, and knowledge. SpyreStudios also says that a “good infographic will not confuse you and make you feel like an idiot;” and if it did, then something went terribly wrong either with the designer or the data itself.
Some of the most popular infographics that have gone viral are Brian Solis and Jess3’s ‘Social Compass,’ ‘The Conversation Prism,’ ‘Social Media Brandsphere,’ and ‘The Twitterverse.’ These infographics break down social media, their scale, and relation to one another.
Infographics are a great tool to break down and draw interest to statistics, order of operations, data, facts, etc. Things that would normally appear as really complex information overload are made simple and attention grabbing through the implementation of infographics.
I’ve noticed more and more infographics popping up in my reader everyday, and it’s exciting to see how visual media and PR are coming together.