Stumbling through blogs and websites, I was suddenly hit by an epiphany: Has there been a lack of visual media use within the public relations field because of a shortage of individuals with the experience with software and creative mindset? My mind went off in a million different directions and tangents that I barely knew where to start picking the thought apart.
More often than not, those in the PR field are more prone to think strategically rather than creatively. A Career Cast survey from 2011 revealed that PR is the number two most stressful profession in America (fun video below); thus potentially being a reason why strategic, wordy thinking is default for members of the profession. Creativity takes time, and PR is a fast-paced industry where time is of the essence and cannot be wasted.
Journalistically thinking, magazine and advertising industries are the first that come to my mind in relation to professions that convey messages through pictures, whereas PR uses mostly words. Maybe with the help of social media and the flux of college graduates with experience in creative visual software, we will see an increase of PR using visual media.
At the University of Oregon, all journalism majors (regardless of emphasis) are required to take a two-term class sequence prior to proceeding into their respective pathways. In this sequence, students learn the basics of Adobe Creative Suite, multimedia software, and introduce them to social media. I would imagine that other universities have similar journalism programs and that recent college graduates entering the job market have an additional skill set outside of their degree. Thankfully, I am soon to be one of those adept college graduates.
I am really looking forward to see if, and how, the polished college graduates infiltrating the PR profession create a shift (literally) in the field’s ability to communicate visually. There couldn’t be a more exciting time for PR because visual media, like social media, has already begun to revolutionize and transform PR.